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Home  »  Consumer Reviews  »  Medical Equipment  »  HEARING AIDS-MARKETING & SALES-THE REAL WORLD-THE FACTS OF LIFE-ACCEPT IT-GROW UP-COMPETE-REACT-ACCE
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HEARING AIDS-MARKETING & SALES-THE REAL WORLD-THE FACTS OF LIFE-ACCEPT IT-GROW UP-COMPETE-REACT-ACCE
Mar 12, 2008
Hearing Aids complaint
In the real business world, you have to accept and understand the mentalities of all the involved.

In the distribution and fitting of Hearing Aids, there are many different avenues of marketing and sales.

There are Buying Groups.

There are organizations that control or at least influence the purchases by Senior Citizens.

There are those that identify with Sears and since Sears sells Miracle-Ear Hearing Aids,they are going to accomplish a certain degree of sales.

HMO's have their Contracted Favorites, that trade responsibilities of the Provider for the opportunity of selling hearing aids to their members.

A prominent Hearing Aid Provider, in Orange County,California, has a niche, that allows him to sell any Hearing Aid he recommends.

Because of all the Medical Referrals, he sells a certain number of Hearing Aids per month, regardless of the Brand.

The goal then. from a Manufacturers point of view, is to have him recommend and sell your products.

As an Enticement, it is not out of the question to pay for the advertisments and promotion of his business, in exchange for him selling your hearing aids.

One Manufacturer, in an effort to secure his business, evidently is paying for the cost of his advertising.

In other words, there is a technique in marketing and sales, that dictates doing whatever is necessary to secure the account.

We await the results.

Alsip Magistrate

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