Miracle-Ear at SEARS, has been advertising DIGITAL HEARING AIDS for $995 each, Buy one get one Free.
Anyone who has been shopping for Hearing Aids, immediately recognizes the Advertised Price as being a good deal, and it is.
I am confident the Strategy of this Campaign, is to drive traffic to the SEARS location, test the prospective Clients, and then to inform them, that the advertised Hearing Aid is not suitable for them.
The Advertised Hearing Aid, is the largest and least desirable Hearing Aid made, today.
Besides being the most conspicuous, I am sure it's not provided with an adjustable volume control wheel.
It is probably a single channel Hearing Aid without a Memory Button.
It does not have Directional Microphones.
It does not have Data Logging.
It does not have Feedback Management.
It does not have Compression Features.
It does not have a Tele-Coil for telephone usage.
Most of all, it probably is not Programmable.
It does not have a Program intended to Minimize Background Noise, such as when the User is in a Restaurant,etc.
It does not have Remote Control Features.
The above Advantages are why you will be told the Advertised Aid is not for you.
Every Technique and skill will be em Cployed to get you to upgrade to their Recommended Hearing Aid that happens to List for $4,000 each, but happens to now be on Sale for $3,000 each, and the 2 such Hearing Aids can be put on your SEARS Credit Card.
Just Say No.
If you are an experienced Hearing Aid User, the Advertised Product is all you need.
When a Copy of your Hearing Test is submitted to the Hearing Aid Manufacturer to actually build the Aid, they will provide the Circuit that you need.
If you happen to need what is called a Power Circuit, that is if you have a Severe to Profound Hearing Loss, then they may Charge Extra for that.
They may try to Charge you $1,000 more for each Hearing Aid, because of that Circuit Requirement,and tell you if you bought the More Expensive Hearing Aid they recommend for you, thereby lowering the Price Difference, and you should tell them that you know,such a Circuit should only Cost you,about $100 more,which you are willing to pay, because thats the most you have ever had to pay in the past.
If they refuse to provide the needed Circuit, at that Price, then tell them you are going to contact and file a Complaint with the FTC for false and deceptive advertising, under what is called BAIT AND SWITCH.
The Advertised Hearing Aid probably cost them about $100 so selling them for $500 each, still provides them about $400 profit on each Aid, or about $800 Profit on the sale of 2.
Thats still a tremendous Profit Margin, but when the Owner of the Miracle-Ear Franchise, finds an Employee (Hearing Aid Dispenser) who can't Up-Sell the Prospect, he'll probably fire the Employee.
The Goal is to get them in the Door and turn them into the High Level Hearing Aid.
They have only one Chance to make the Sale.
Their Mentality is to make as much money per Prospect, as Possible.
When they sell a Hearing Aid for $3,000 Each, they make over $2,500 profit each.
Thats $5,000 profit for 2 Recommended Hearing Aids.
Compare $5,000 Profit Per Customer Sale to the $800 Profit Per Customer on the Advertised Hearing Aids, and you can see what the Motive is.
Every Business wants a Higher Sale.
The Higher the Sale, the more Profit there is.
There are only so many Prospects and Buyers of Hearing Aids.
Its like a Feeding Frenzy.
Makes Car Dealer Sales People look like Rookies.
A Better Comparison would be Motor Home Sales Reps.
Their even more high pressure, because of the price of Motor Homes.
If you really need Hearing Aids, and nobody who doesn't, should buy them,then be smart and take advantage of the $995 Sale.
Bring another Person with you when you visit Miracle-Ear, to even up the odds.
![]("http://www.pissedconsumer.com/templates/pc2/images/spacer.gif){kind=spacer}
Comments
Be first to comment this article
