HEARING AIDS-MIRACLE EAR ADVERTISING
In the Los Angeles Times today, June 25,2007, Miracle-Ear, in a full page ad, which has to cost thousands of dollars, announced that they are looking for just 30 People to complete a study or survey, as to whether their new Product will perform the way they expect it to.
At the present time, there seems to exist some idea that requesting a limited study of something, or anything, is an effective way to dupe People in participating, since such People will feel that they are actually participating in some type of legitimate research project or study.
The People that create such advertising strategy
are at the level of being thiefs, except they don't have the guts to actually steal or commit a Felony.
If any adult rational Person would study such an advertisement, the deception and fraud would be apparent.
Why such a legitimate Company, such as Miracle-Ear, feels they have to resort to Chicanery and Fraud and deception, is beyone me.
An Honest Representation of the facts,services,and prices, is all that any legitimate Company has to provide.
All Consumers realize,understand,and accept, that a legitimate Company, providing a legitimate product, and legitimate services, has to make a profit to stay in business to provide all of the above.
You don't have to be an MBA to understand that.
Honesty is the best policy. And its good business.